Rudolph the red nosed reindeer Christmas sweater
Rad comes to fashion from the Rudolph the red nosed reindeer Christmas sweater Besides,I will do this worlds of tech and interior design. After cofounding two companies (Hutch and Zoom Interiors), she went into private practice, but became restless. “There’s just something about interior design that’s very safe…I love the risks that can be taken in the fashion space, and [that’s] what drew me in,” she said on a Zoom call. But fashion thrills weren’t the only thing pushing Rad in a new direction; she’s an avid collector of art and it was her interactions with artists that helped clarify her vision. “Clothing is my medium in talking about what’s happening in the world, similar to what artists do with their work,” she says. At launch, the brand is operating more or less like a shared platform. For her first drop, Rad commissioned original work from the mother and daughter comic artists Aline Kominsky-Crumb and Sophie Crumb. “Aline is known for her dark sense of humor. I think she was a really natural fit and [her work made a] very seamless transition into clothing,” says Rad.